The Finnish creative industries family embraces anything from Eurovision horror-rockers Lordi, tango and jazz festival concepts to graphic design and digital gaming. Many already have a significant export value – and an even greater export potential. Any definitions of the creative industries must take into account that the field is in constant flux as new services and products appear.
In Finland the creative industries can be seen to include the following (according to the Ministry of Education and Culture):
Creative economy refers to the added value that creative industries products, services or skills can yield to other sectors. For instance when a hardware store aims to increase the value of its business by investing in service design, it is taking advantage of the creative economy.
The creative economy can be clarified with the aid of an onion model, at the core of which are the arts and cultural heritage. The next two layers are composed of traditional modes of entrepreneurship associated with arts and culture, such as theatres and museums, and entrepreneurship in the creative industries, respectively. The outer layer is made up of business activity in the other sectors that utilises the expertise of companies in the creative industries.